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See profit rather than turnover — and see what it misses

Sales, profit, visitors, channels, baskets and finance are each reported separately. Profit is revenue less the cost of goods and every discount given — and if any line has no purchase price entered, the report tells you so.

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What reporting gives you

Seven headings, seven screens that genuinely exist in the panel. The numbers here are measurements rather than claims: working out your revenue, profit and conversion is what the reports are for.

Coverage

Every subject has its own report

Sales, profit, visitors, products, customers, baskets, channels, shipping and finance each sit on their own screen, all filtered by date range. You never lose what you are looking for inside one giant “reports” page.

Profit

Profit is worked out after discounts come off

The cost of goods and every discount given are deducted from revenue — coupons, dealer discounts and points discounts included. You supply the shipping cost assumption. If any line has no purchase price entered, the panel says so, so you know what the profit f

Conversion

How many came, and how many ordered

Visits and distinct visitors, where they came from, how long they stayed on which page and how many of them ordered are all measured. “Traffic but no sales” stops being a hunch.

Channels

Which channel is working is plain to see

Your website, the marketplaces and the counter each show separately, with order count and revenue side by side. Where you put time and budget is decided from this table rather than from a feeling.

Baskets

See what was left in baskets and go after it

Products added but never bought, and what they were worth, sit in their own report. You see the step where people gave up, and you know who a reminder should go to.

Comparison

It compares today with yesterday, last week and last month

The panel makes the comparison by itself and writes out what stood out and what deserves attention. This is not a forecast of the future but a comparison of your own data — which is why it holds up.

Export

Download the report exactly as you are seeing it

Every report comes out as CSV, Excel or PDF, with the filters and date range you chose travelling with the file. The table for your accountant is not something you assemble by hand.

Turnover is up, but nobody knows whether profit is

The problem is not missing data; it is data that is scattered and half-read.

A shop owner reviewing figures on a tablet

Profit after discounts Coupon, dealer and points discounts included

CSV · Excel · PDF Your filters travel with the file

  • Turnover is known, profit is not

    With costs and discounts left out, the sales figure looks healthy while the margin quietly melts.

  • Which channel works is guesswork

    When the site, marketplaces and shop are not measured apart, budget gets spread by feel.

  • Pulling a report is a job in itself

    Copying tables off screens by hand to send to the accountant eats time.

Frequently asked

What do I need to enter for the profit calculation?
The purchase price of your products is enough. For shipping you also set a base charge and an amount per desi. Lines with no purchase price are left out of the profit figure and shown separately in the report.
Do points and coupon discounts affect profit?
Yes. Campaign, coupon, dealer and loyalty-point discounts are all deducted in the revenue-minus-cost calculation, so the margin never looks better than it is.
Where does the visitor data come from?
From page views on your own site. Visits, distinct visitors, traffic sources, time on page and conversion to orders are all worked out from that record.
Can I export the reports?
Every report downloads as CSV, Excel and PDF, and the filters and date range you applied travel with the file.
Is artificial intelligence making the comparisons?
No. Period comparisons and highlights come from a rule-based engine, so the same data always produces the same result. If you want to ask your store data an open question, that is what the AI Assistant is for.

Track your numbers from one panel.

Start today on the free plan and upgrade as your needs grow.

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No technical knowledge required.

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