Marketplace management, A to Z
Uploading the product is where it starts. Setting up the store, deciding which campaign to join at what price, where the ad budget goes and how the listing performs in search — all of it runs in one team, in one order.
Domestic marketplaces
International marketplaces
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Product upload
Titles, attributes and category structure built around how the channel searches; imagery reviewed.
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Store design
Store setup and optimisation: storefront layout, category structure and brand appearance made ready to sell.
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Campaign setup
Which campaign to join and at what price; coupon and discount strategy decided with the margin in view.
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Advertising
On-channel ads set up and managed; budget moved between products and campaigns according to performance.
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Search and content updates
Listing is not a one-off: titles, content and price are updated as competition and demand shift, and performance is tracked.
Each of the five can also be run on its own; where to start becomes clear after the assessment.
The right content, the right audience, the right strategy
Ad budget is spent on sales, not impressions. The result shows up in revenue and margin.
- Right content Image, video and copy variations are compared; the winner is scaled.
- Right audience Audience research, lookalikes and returning to site visitors.
- Right strategy Campaigns built for conversion; budget moves with performance.
- Real sales ROAS, cost per conversion and sales reported weekly and monthly.
These are results achieved on the accounts we manage. Results move with product, price and competition; we do not commit to a specific ROAS.
See ad managementAI content and creative
From product shot to ad video: produced fast, tested often, the winner is scaled.
Scroll · tap a card to play it here
The mosaic images are AI-generated examples; the items on the right are from live accounts.
See AI content & creativeWeb design and SEO visibility
A site that looks good but cannot be found does not sell. Design and search visibility are built by one team, at the same time.
- Technical SEO and site speed
- Mobile fit and user experience
- Titles, descriptions and content structu
- Category and product page optimisation
- Internal linking and visibility tracking
The climb is an illustration, not a commitment: Google decides search rankings. What we do is the technical foundation, content and site speed; the result is measured and reported regularly.
See the detailsUGC and influencer management
The right content stops looking like an ad when it comes from the right person. With a network of over 500 contracted macro and micro influencers we show your product in real moments of use — the right content and the right management multi
500+ contracted macro and micro influencers
- Macro influencers Reach and awareness: they put the product in front of many people quickly, useful for campaign launches.
- Micro influencers A smaller but loyal audience: the closer relationship with followers makes a recommendation land harder.
- Choosing the right creator Audience demographics and engagement quality are matched to the product; follower count alone is not a measure.
- Brief and content direction What is said, in which scene, with which message — the creative brief is written by the agency.
- Publishing calendar Posts are sequenced against the campaign and stock calendar instead of piling up in one week.
- Measurement and repeat Every collaboration is tracked with its own discount code and link; what works gets repeated.
The shots shown here are ILLUSTRATIVE: they are produced images explaining how the work is done, not photographs of contracted influencers. The network size is SU AGENCY’s own figure. Campaign results vary by product, price and audience, which is why every collaboration is measured separately with its own discount code and link.
See the detailsWhere are we? Where are we going? What do we do about it?
Everything above is execution. For execution to go somewhere, these three questions have to be answered first — brand positioning and strategy is exactly that groundwork.
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Where are we?
Analysis
First the current picture: where the brand stands, what competitors do, where the category is heading, who actually buys.
- Brand analysis
- Competitor analysis
- Market analysis
- Audience analysis
- Sales channel review
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Where are we going?
Positioning
We set where the brand stands in digital and how it speaks. Sounding the same on every channel starts here.
- Brand positioning
- Product positioning
- Brand tone of voice
- Digital brand strategy
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What do we do about it?
Plan
The decision turns into a plan: how much budget per channel, which campaign when, and what the result is measured against.
- Digital growth roadmap
- Campaign strategies
- Launch planning
- Marketing budget planning
- Pricing and offer review
- Performance and profitability analysis
An ad account, a store or a piece of content can work without answering these three questions — but nobody will know what worked. Strategy is where it is decided in which order and with which budget the sections above run.
The items listed here are the same scope as the service page. Depth and duration depend on the size of the brand; in a first call we listen to the current situation and decide together which headings are needed.
See the strategy serviceSeven service areas, one team
We can work with you whether or not your platform is ours.
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Marketplace Management
Sales and performance focused store management, Trendyol first.
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Google & Meta Ads Management
Advertising focused on sales, conversion and profitability.
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SEO & Digital Visibility
Technical SEO, content and organic visibility.
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Graphic Design & Social Media
Social media management, content plan and ad creative.
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AI Content & Creative
Faster creative production and more testing with AI.
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Influencer & UGC Marketing
Influencer reach and user-generated content, built separately.
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Brand Positioning & Strategy
From analysis to a digital growth roadmap.
Tell us where you are stuck
A short call to understand where you are and where to start.





