We work out how the brand should be positioned in the digital world and which message reaches which customer group. The aim is not to supply advertising but to build a growth strategy that answers those three questions.
Strategy work is the answer to these three questions. The items below are the same scope as this page; order and depth change with the size of the brand.
Analysis
First the current picture: where the brand stands, what competitors do, where the category is heading, who actually buys.
Positioning
We set where the brand stands in digital and how it speaks. Sounding the same on every channel starts here.
Plan
The decision turns into a plan: how much budget per channel, which campaign when, and what the result is measured against.
An ad account, a store or a piece of content can work without answering these three questions — but nobody will know what worked. Strategy is where it is decided in which order and with which budget the sections above run.
The items listed here are the same scope as the service page. Depth and duration depend on the size of the brand; in a first call we listen to the current situation and decide together which headings are needed.
Get a quoteStrategy is not a slide deck but an order of decisions. These four headings cover all fifteen items listed on this page.
Analysis
The current picture comes first: where the brand stands, which channels and prices competitors work with, where the category is heading, who buys. Decisions come after that picture.
Current picture
Position
Where the brand stands in digital is decided; which product is told to which audience follows from it. Tone of voice is built together with that position, so every channel sounds the same.
Positioning map
Channels
Which channels NOT to be on is as much a decision as which to be on. Campaign purpose and structure, launch planning and the sales channel review are settled at this stage.
Channel decision
Which channel to stay out of is also a decision; budget is not split everywhere.
Plan
The marketing budget is split across channels and pricing and offers are reviewed. A short, medium and long-term plan is drawn up and updated against performance and profitability analysis.
Budget split and horizon
The split is illustrative; the real ratio follows channel performance and the product.
A short introductory call to hear where you are.
SU Customer Representative
Hello, I am SU. I am here to help — you can ask me anything.
You are chatting with SU
During working hours we usually reply within a few minutes.
Hello! Write your question and our team will answer here.
Your cookie preference
We use cookies that are strictly necessary for the site to work. Analytics and marketing cookies are only enabled if you agree. See our Cookie Policy and Privacy Policy.
