sample listing card
Skincare serum, 30 ml
- Title and attributes
- Image set refreshed
- Entered a campaign
Not just running the store — growing the sales
We manage your marketplace store with a focus on sales and performance, Trendyol first. The aim is not to keep the store alive but to use marketplace data to grow sales and profitability.
What we actually do in the store
Marketplace management is not one job; it is a sequence repeated for every product. The steps on the card are that sequence.
sample listing card
sample listing card
Cold pressed olive oil, 500 ml
- Competitor price posit
- Bundle built
- Channel ad launched
sample listing card
Wireless over-ear headphones
- Content updated
- Budget shifted
- Ranking monitored
sample listing card
Cotton towel set of 2
- Variant structure fixe
- Return reasons reviewe
- Cross-sell set up
- Store and performance management Store and product performance is tracked; a drop is investigated, not ignored.
- Content and image optimisation Titles, attributes and images are shaped around how the channel searches.
- Pricing and competitor analysis Competitor prices are tracked and positioning is set with the margin in mind.
- Campaign planning Campaign calendar, coupon and discount strategy are planned in advance.
- Marketplace ads In-channel ads are set up and budget moves with performance.
- Product segmentation Best sellers, potential and low performers are separated.
- Behaviour data analysis Favourites, views and add-to-cart are read together with sales.
- Return and cancellation analysis Rates are reviewed and the cause is traced to product or shipping.
- Average basket Structures that lift the average basket are tried and measured.
- Bundles and cross-sell Bundle logic and cross-sell strategies are built.
The products and badges on the card are EXAMPLES: not a real client listing but an illustrative card explaining the work. The badges state the work done, not a claimed result — results vary by product, price and channel.
Ask for an assessmentWhat marketplace management covers
Uploading the product is where it starts. These four headings contain the full scope listed on this page.
Listing
Product upload, content and image optimisation
Title, category and attribute structure are built around how the channel searches; images are reviewed and the weak ones replaced. Listing is not a one-off — content is updated as competitors and demand change.
Product listing
- Product title
- Category
- Attributes
- Image set
Storefront
Store setup and storefront layout
The store is set up and optimised: storefront layout, category structure and brand presence are made fit for selling. Best sellers, potential and low performers are separated and placed accordingly.
Storefront
Campaigns
Campaign structure and price positioning
Which campaign to enter at which price is decided with the margin in mind; coupon and discount strategy follows. Competitor prices are tracked and discounting stops before it eats the margin.
Campaign and margin
Campaign
- List price
- Campaign price
- Remaining margin
The bars are ratios, not prices. Discounting stops before it eats the margin.
Visibility
In-channel ads and search visibility
In-channel ads are set up and managed; budget moves between products and campaigns with performance. Favourites, views and add-to-cart are read together with sales, and the cause behind returns and cancellations is separated out.
In-channel search
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Top slot via ads
Sponsored
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Rising through content
Ads buy the top slot; content and pricing work change where the product sits in the list.
Let us grow your brand together.
A short introductory call to hear where you are.
